Why the Numbers Matter
In 2023, Australian mobile gamers logged over 1.4 billion hours—a 15 % rise from the previous year. That surge fuels more revenue, a growing app ecosystem, and an increasingly fierce battle for player attention.
In 2023, Australian mobile gamers logged over 1.4 billion hours—a 15 % rise from the previous year. That surge fuels more revenue, a growing app ecosystem, and an increasingly fierce battle for player attention.